THE ONE

MEET THE ONE TO END CANCER

'Join The One To End Cancer' was a fully integrated campaign, to drive awareness of ACRF and ultimately increase donations by championing everyday people that support the ACRF.

Using a cross section of current donors faces, we created a live, evolving face of a nation that asked for your support by donating your face and joining the one who will end cancer.

Viewers were directed to ‘The One’ microsite, where their face was captured and morphed into ‘The One’ in real-time. They could then share a personalised ‘I Joined the One’ film, message and URL to friends online.

In less than 2 weeks the campaign reached over 1.7 million Australians online – with 1 in 6 unique visitors joining and sharing ‘The One’.