COME & SAY G’DAY

A big warm Aussie welcome

Viewed over 650 million times, launched in 15 markets, translated into 7 languages, voiced by Rose Byrne and Will Arnett, and directed by Michael Gracey, this was how Tourism Australia opened her doors to world after Covid.

COME AND SAY G’DAY - THE FILM

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OOH

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AN ARIA NOMINATED SOUNDTRACK

Collaborating with King Stingray to recreate Men At Work’s iconic Aussie track “Land Down Under” by rewriting the lyrics and including Indigenous musical instruments and choirs. It peaked at number 6 on local charts and was nominated for five ARIA Awards, including Best Group and Album Of The Year.

ON TOUR

AND HERE’S THE CASE STUDY

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RESULTS

Now over 1 billion views world wide

73% jump on intent to visit Australia

19% increased flight searches

193 MILLION in earned media

Winner of LA Film Festival - International animated short