‘FRANK’ LIFE MOMENTS
HELP LOOKS AFTER THE ONES YOU LOVE
Westpac is one of Australia’s largest and oldest banks.
In this film they wanted to highlight something they don’t normally talk about - help during bereavement.
‘...the most brilliant TV commercial I have seen for many years.’
-Greg Sheridan - Full page opinion piece in The Australian Newspaper
RESULTS
47% uplift in positive brand perception
Australians likely to consider Westpac in the future after seeing the campaign increased by 41%
Positive brand noise. Between March and August 2018 prompted brand noise for the bank increased from 15% to 26%. A significant shift for the bank; whilst the other three big banks noise in market plateaued, Westpac’s increased, making net sentiment positive for the first time since the Royal Commission. (GalKal Campaign Deep Dive 2018).
Frank outperformed every previous Westpac campaign.